Whiteboard Labs
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Whiteboard Labs
Maverick CRM leverages valuable guest data from sales channels as well as property management system. SHR is a leading solutions provider, delivering the best hotel management software in hospitality. Optimize each step of the guest journey - from marketing, booking, and on-property experience to post-checkout communication - while driving revenue every step of the way.

Deploy deeply integrated, cloud-based software built in an open, API-first framework that reduces the cost, time, and development work associated with connecting systems. Welcome guests to your digital lobby with Windsurfer's internet booking engine (IBE), which provides them with the content and booking options not found in other hotel booking systems.

Optimize your distribution strategy to drive incremental demand on channels where your guests are shopping. Shift share to your direct website, which will result in the highest profitability and better guest connections. Personalize the guest experience by actioning profile and preference data throughout the guest journey.
Services
Sceptre was born in 1988 as a reseller of distribution products for the hospitality industry.
For over 20 years, Sceptre achieved great success as a reseller of various central reservations systems in the industry.
With the addition of the Revenue Management for Hire service in 2011, Sceptre expanded its offerings to include one of the only truly outsourced revenue management solutions in the industry at the time.
Founded in 2004 as an innovation lab focused on the travel industry, Whiteboard Labs created and launched applications like MotionNotes and the widely-used Windsurfer CRS.
SHR is a leading provider of meaningful technology that helps hotels execute their best revenue generation strategies.
Headquartered in Houston, Texas, with offices in Europe and Asia-Pacific, SHR, Sceptre Hospitality Resources, is a leading provider of meaningful technology that helps hotels execute their best revenue generation strategies.
With a history of innovation starting with Windsurfer CRS, SHR serves thousands of properties around the globe with an evolving suite of AI-driven solutions, ranging from high-level distribution to intricate guest management.
In the complex world of distribution, small and independent hotels can find it hard to reach the same target markets as their larger counterparts.
You need a solution that fits your style and budget, while still helping you meet your long and short-term business goals.
By connecting you to major Online Travel Agencies (OTAs), Windsurfer Essentials lets you sell directly to your guests, while enjoying a highly affordable system price point.
Now it's easy to become part of the global distribution network.
Ability to build rates, policies, and Global Distribution System (GDS) access codes at chain level, and distribute them to individual properties.
Enhanced Rate Management that allows chains and properties to manage rates across main channels of electronic distribution.
Users are able to create "seasons" for simple rate management, or leverage our advanced integrations with multiple Property Management Systems (PMS).
With certain integrations, our system allows the user to enter rate information in Enterprise, where it is then pushed to each PMS.
Generating more revenue for your hotel must include hotel booking software optimized for conversion, deeply integrated with your CRS.
Most hotel booking systems can't hold a candle to Windsurfer Booking Engine.
It includes many fresh, new features, optimized for single property independents, multi-property groups, and large hotel brands, all geared to allow cross-selling as well as suggestive selling, prompts.
Not only has the number of direct bookings gone up with Windsurfer, but the quality of those bookings has increased as well.
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