Hotel Investment Strategies
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Hotel Investment Strategies is a global hotel investment advisory firm that uses pioneering analytical techniques and innovative quantitative methods to assist investors and managers of hotels, eliminate costly surprises, make better decisions, and add business value to their bottom line. Hotels that have returns that are negatively correlated with other hotels in a portfolio should be highly prized.

The hotel investor should buy the assumptions that create the return rather than the return itself. What are the best hotel markets in the country - primary, secondary or tertiary and the best segments - luxury, mid-scale or independent? The traditional hotel-by-hotel approach to asset management is not consistent with the notion of portfolio strategy.

The contemporary model of hotel investment analysis is not able to deliver realistic estimates of risk and return on a hotel investment. The opportunity to exploit cycles is based on our capacity to perceive economic events, including hotel market cycles, as susceptible to repetition.
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Hotel Investment Strategies is a global hotel investment advisory firm that uses pioneering analytical techniques and innovative quantitative methods to assist investors and managers of hotels, eliminate costly surprises, make better decisions, and add business value to their bottom line.
Ross Woods is an experienced hotel investment advisor with over 30 years of global experience in hotel asset management, portfolio management, and hotel advisory services.
Known for his collaborative-based consulting style that integrates a high level of strategic and analytical expertise, his "smarts" are sought by clients to solve complex issues, make better decisions and realize the highest risk-adjusted investment returns.
Our service includes the design and execution of investment strategies, risk/return requirements, diversification & asset allocation, portfolio risk & return, portfolio optimization and portfolio impact analysis, strategic repositioning of existing portfolios and performance benchmarking.
We help clients construct portfolios that provide the highest levels of return for any given level of risk, provide strategic guidance on steps to be taken to maximize risk-adjusted portfolio returns and assess portfolio implications of acquisitions and dispositions.
Client Challenge: On behalf of a private hotel investor with nine large luxury and upper upscale hotels located in downtown locations throughout the U.S., we were recently commissioned to identify the tenth city to help 'diversify' the investor's portfolio.
While the investor sought 'mid-to-high teens' leveraged returns he had attempted to minimize risk by having no more than about 10% of his portfolio in any one market.
Action: We initially derived the efficient frontier for the portfolio of potential markets for the investor.
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