Birch Lake Hospitality
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We are not promoting travel but as an essential business our hotels remain open during the pandemic. Our #1 priority is the safety of our guests and staff. Birch Lake Hospitality provides a comprehensive program for operations management, implementing systems, programs, and procedures to attain optimum performance and maximum value through a hands-on management approach.

Birch Lake Hospitality works with its property managers on a daily basis with ongoing personal visits to each property to maintain consistency in its operations and guest service levels. Birch Lake Hospitality implements a revenue maximizing culture and belief system at each property, without compromising the quality of the guest experience.

All print, direct sales, digital, and social marketing initiatives are backed by a deep understanding of consumer behavior with systems in place to ensure your marketing dollars have a measurable and positive return on investment.GLo is a hip, boutique hotel delivering a well-traveled lifestyle with bold options to work smarter, play harder and live healthier on the road.
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Matt grew up on a small fishing resort in Northern Minnesota where he learned the importance of great guest service at a young age.
At 16 years old, Matt gained employment as a front desk clerk at a hotel and has been in the hospitality industry ever since.
While in college, Matt was employed by a Hotel Franchise company assisting with opening new hotel properties.
In his 30 plus years in the industry he has held positions including, General Manager, Vice President of Operations & Vice President of Development for a Property Management Company managing 20 plus properties.
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