For over 20 years, True North Hotel Group has been an established, award-winning hospitality leader. Investors trust in True North because our solid values, creative solutions, and vast expertise in all areas of hotel development and management lead the way to profitability, sustainability and growth. We adapt to change while staying focused on what matters.
The five-story hotel integrates elements of the AC Hotel brand's contemporary, sophisticated design with inspired local inflections that balance the rhythm of downtown Tuscaloosa's energetic vibe. True North Hotel Group today announced that Karen Steiger and Darren Segura have been named general manager and director of sales, respectively, for the company's first managed AC Hotel by Marriott, opening late spring in Tuscaloosa, Alabama, at 2585 6th Street.
The pair will oversee the launch of the five-story, 120-room hotel located in Tuscaloosa's vibrant, revitalized downtown, just minutes from popular attractions like the Black Warrior River, the Riverwalk, the Amphitheater, and the University of Alabama's Bryant-Denny Stadium.
The five-story hotel integrates elements of the AC Hotel brand's contemporary, sophisticated design with inspired local inflections that balance the rhythm of downtown Tuscaloosa's energetic vibe. True North Hotel Group today announced that Karen Steiger and Darren Segura have been named general manager and director of sales, respectively, for the company's first managed AC Hotel by Marriott, opening late spring in Tuscaloosa, Alabama, at 2585 6th Street.
The pair will oversee the launch of the five-story, 120-room hotel located in Tuscaloosa's vibrant, revitalized downtown, just minutes from popular attractions like the Black Warrior River, the Riverwalk, the Amphitheater, and the University of Alabama's Bryant-Denny Stadium.
Services
Vision and values lead us.
Our people and innovation light our way.
Outstanding results are our destination.
We navigate with success because of our unwavering commitment to guest satisfaction, serving our owners' and partners' best interests, and managing profitable, award-winning hotels.
The foundation of True North Hotel Group took root in 1985 when Lew Wiens and Mike Dubroff met as two of the first franchisees – and development pioneers – of what is now Residence Inn by Marriott.
Through their collaborative work, Lew and Mike realized they shared many ideas, goals and values, including a love for the hospitality business and a passion for industry excellence.
Our people and innovation light our way.
Outstanding results are our destination.
We navigate with success because of our unwavering commitment to guest satisfaction, serving our owners' and partners' best interests, and managing profitable, award-winning hotels.
The foundation of True North Hotel Group took root in 1985 when Lew Wiens and Mike Dubroff met as two of the first franchisees – and development pioneers – of what is now Residence Inn by Marriott.
Through their collaborative work, Lew and Mike realized they shared many ideas, goals and values, including a love for the hospitality business and a passion for industry excellence.
True North's award-winning development, construction and management capabilities place us in the upper echelon of the hospitality industry.
Our hotels and our people have earned a wide array of national leadership awards, such as Hotel of the Year, General Manager of the Year, and Director of Operations of the Year, as well as major guest satisfaction and financial performance awards.
Over the past 16 years, J.W. Marriott Jr. has presented True North with Marriott's prestigious, global Partnership Circle Award an unprecendented seven times, and we celebrated our most recent win in 2019.
Our hotels and our people have earned a wide array of national leadership awards, such as Hotel of the Year, General Manager of the Year, and Director of Operations of the Year, as well as major guest satisfaction and financial performance awards.
Over the past 16 years, J.W. Marriott Jr. has presented True North with Marriott's prestigious, global Partnership Circle Award an unprecendented seven times, and we celebrated our most recent win in 2019.
True North's roots for "giving back" go back to 1975 when Homes by Henry was formed as a start-up company to build new homes in Kansas City.
Like so many other entrepreneurial companies in the U.S., success eventually came after several name changes and some good fortune.
The True North founders were well aware that the opportunities available in our great country are certainly not to be taken for granted.
From the beginning, there was a belief that success should be shared and that helping others in need is the responsibility of a good corporate citizen.
Like so many other entrepreneurial companies in the U.S., success eventually came after several name changes and some good fortune.
The True North founders were well aware that the opportunities available in our great country are certainly not to be taken for granted.
From the beginning, there was a belief that success should be shared and that helping others in need is the responsibility of a good corporate citizen.
Setting a hotel's course on the road to success requires selecting the right team with the right reputation.
True North Hotel Group develops in a variety of places and spaces, from new construction to mixed-use to adaptive re-use.
Design, from initial layout through working drawings that include the incorporation of sustainable features.
Betweent ablets, smartphones, and laptops, it is nearly impossible not to stay connected while on the go.
Couple that with the advent of social media, and the way people communicate has drastically changed.
True North Hotel Group develops in a variety of places and spaces, from new construction to mixed-use to adaptive re-use.
Design, from initial layout through working drawings that include the incorporation of sustainable features.
Betweent ablets, smartphones, and laptops, it is nearly impossible not to stay connected while on the go.
Couple that with the advent of social media, and the way people communicate has drastically changed.
True North Hotel Group's strongest asset is our people.
We seek associates who are passionate about providing hospitality with integrity.
We invest in their growth and development and reward their successes and accomplishments.
We win as a team.
Our talent for hiring the best people creates hotels that consistently produce the highest operating margins in their categories and exceed national brand averages.
Our management style is hands-on, entrepreneurial, caring, innovative, dynamic, progressive and engaged.
We seek associates who are passionate about providing hospitality with integrity.
We invest in their growth and development and reward their successes and accomplishments.
We win as a team.
Our talent for hiring the best people creates hotels that consistently produce the highest operating margins in their categories and exceed national brand averages.
Our management style is hands-on, entrepreneurial, caring, innovative, dynamic, progressive and engaged.
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