Bricton Group
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Since 1989, the Bricton Group has served as a leader and innovator in the hospitality industry, specializing in development, ownership, management and asset management services across a wide variety of hotel brands. With over 2,500 hotel rooms under management throughout the United States, Bricton is committed to the highest standards of stewardship, personal responsibility and collaboration in the pursuit of an exceptional guest experience.

The Bricton Group has a proven ability to design solutions for under-performing hotel assets or properties that have entered into receivership. We have the experience required to work with lending institutions, the legal system and owners to efficiently identify problem areas within the assets to forward to resolution.
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Since 1989, the Bricton Group has served as a leader and innovator in the hospitality industry, specializing in development, ownership, management and asset management services across a wide variety of hotel brands.
With over 2,500 hotel rooms under management throughout the United States, Bricton is committed to the highest standards of stewardship, personal responsibility and collaboration in the pursuit of an exceptional guest experience.
Our "Be Bricton" culture features a partnership of ideas, innovation, and seamless communication with our owners, investors and hotel associates.
A hotel is a specialized income-generating property with a land component as well as unique operational elements.
Hotel investing demands sophisticated evaluation and analysis rooted in deep experience and expertise in hotel acquisition and management.
Bricton concentrates on assisting buyers to evaluate and acquire hotel and resort assets- i.e Buy It Right.
A successful hospitality operation must anticipate and respond to customer and market demands while at the same time operating in an efficient manner driving revenues to the bottom line.
We remain true to the DNA of our company – finding opportunities through an entrepreneurial approach to every engagement.
Our growth and work with major financial institutions has bolstered and broadened that approach and we provide the structure and platform typical to a large company.
Our entrepreneurial perspective allows us to find new revenue opportunities and our years of managing various assets have honed our skills at finding expense savings that don't adversely affect the customer experience.
Any business depends on successfully executing on three key disciplines: Sales, Operations, and Financial.
Bricton realizes everything starts with sales and our team brings a very tactical approach to increasing revenues for hotels.
From the General Manager (the rainmaker) to our line associates, everyone is involved in the sales process.
Create detailed sales, marketing, and revenue management plan which is a living, breathing document.
BLADE (Bricton Linking and Data Exchange) is a dynamic, highly customizable and multi-faceted technology platform designed specifically for hospitality, golf clubs and related industries.
The primary purpose is to share knowledge across the organization and provide complete transparency.
By sharing knowledge, all parties are kept up to date with the most recent data.
The data is not duplicated on every user's computer as it is located at one central site.
It also allows the users to connect and collaborate easily from where they are located either in the corporate office, at a specific property or at home.
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