Pier Plaza Restaurant
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Pier Plaza is the heart of the Bayfield experience. Stay in the Pier Hotel, relax in the Pier Restaurant & Lounge, and let our friendly staff help you navigate local activities and events. Enjoy fantastic views of the lake and the legendary Pier itself, from both the restaurant and from your own room's deck! See the history wall inside the restaurant, meet the family, and learn about the tradition you have become a part of at Pier Plaza.

We're almost as easy to find as the lake itself! Whether you are coming to stay, eat, or just relax for a drink, you'll have a fantastic lake view right by the pier. Our central location in Bayfield means it's also easy to find all the other area activities that will make your visit great. Most of our rooms have their own lake-view balcony, with a variety of amenities and price levels to choose from.

The locals know it famously as The Pickled Herring. This location has been a local hangout since 1937. Come gab some stories and take in a cold beer or one of our drink specials, and yes - toss down an order of Grandpa Jack's pickled herring or a craft Pickled Herring Cocktail.
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The Chequamegon Bay area offers a truly unique Wisconsin experience.
Right here on the South Shore of the largest freshwater lake in the world, you can go kayaking in caves, tour islands, hike and bike over amazing vistas, visit Wisconsin's highest waterfalls, go sailing, go fishing, tour fruit orchards, explore art galleries, and so much more.
The Pier Plaza family and staff is ready to help you enjoy your stay and discover what the bay area is all about.
Aside from being the home of Pier Plaza, Bayfield is located on the shore of Lake Superior and is the gateway to the 22 Apostle Islands.
Situated in Bayfield on the corner right across from the pier, we're just about as easy to find as the lake itself!
Just take highway 13 into Bayfield and follow it all the way to the pier.
Friday night fish fry: Every Friday from 4:00 to close, offering fresh Lake Superior Whitefish.
Voted top 10 by Travel Wisconsin!
Whether you are looking for a full suite, or simply a nice bed to relax in after a day of bay area adventures, we have options for you.
Our close proximity to the water makes it the perfect lodging choice if you are planning on enjoying activities on Lake Superior or just want to hear the gentle sounds of rolling waves while you relax.
We have 16 rooms and suites with private lake-view balconies and modern amenities.
All room prices are per night based on double occupancy with a $10.00 charge per additional person.
Pier Restaurant has been family-owned for three generations, and food has been served on this corner since 1954.
Come join us, and bring the family!
Have some great food, get a drink from the Lounge, see the history mural inside the restaurant, meet the locals, and become part of a Bayfield tradition when you eat at Pier Plaza.
Friday night fish fry: Every Friday from 4:00 to close, offering fresh Lake Superior Whitefish.
Voted top 10 by Travel Wisconsin!
Enjoy one of our daily specials, a Friday night fish fry, something locally harvested, or settle in for a nice burger.
Friday night fish fry: Every Friday from 4:00 to close, offering fresh Lake Superior Whitefish.
Voted top 10 by Travel Wisconsin!
Whether you're looking for a simple beer or something special, we're here to help you enjoy your day.
Be sure to check out our food menu for an appetizer or something heartier!
An all-day IPA naturally brewed with a complex array of malts, grains and hops.
Balanced for optimal aromatics and a clean finish.
The perfect reward for an honest day's work and the ultimate companion to celebrate life's simple pleasures.
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